Farmers markets are the heartbeat of local food systems, connecting farmers directly with consumers who value fresh, locally grown products. But in today’s digital age, selling at farmers markets requires more than just showing up on market day. Farmers need a way to stay organized, increase visibility, and attract more customers—both during market season and beyond.
That’s where Farm Trader comes in—not as a replacement for farmers markets, but as a powerful tool that helps farmers organize inventory, reach more customers, and drive foot traffic to the market.
If you’re a vendor or market manager wondering how Farm Trader can help, keep reading to learn how we support farmers in selling at farmers markets while growing their customer base.
1. Helping Farmers Stay Organized & Keeping Customers Informed
One of the biggest challenges of selling at farmers markets is keeping track of inventory and making sure customers know what’s available each week. Often, customers arrive at a market with no idea what will be in stock—or worse, they assume something isn’t available and don’t show up at all.
How Farm Trader Helps:
– List Your Products Before Market Day – Farmers can upload what they plan to bring, so customers can browse ahead of time.
– Keep Your Inventory Organized – Easily track what you’re selling online and at the market.
– Customers Know What to Expect – Shoppers can check your farm page before heading to the market, making them more likely to attend.
By listing products on Farm Trader, farmers can better manage inventory while helping customers plan their shopping in advance, leading to more efficient sales and fewer missed opportunities.
2. Increasing Visibility During and After Market Season
Some Farmers markets are often seasonal or have limited operating hours, meaning many vendors only have a short window to sell their goods. This creates a challenge—how do you stay visible when you’re not at the market?
How Farm Trader Helps:
– Your Farm is Searchable Year-Round – Even when the market is closed, your farm page remains active, ensuring customers can always find you.
– Reach Customers Online – SEO (Search Engine Optimization) ensures that when people search for local food or farmers markets, they find you.
– Market Your Farm Beyond the Market – We actively promote vendors through social media, newsletters, and the Farm Trader marketplace.
By having a consistent online presence, your farm doesn’t disappear when market season ends. Instead, you stay visible, continue to attract customers, and even take pre-orders for future markets.
3. Bringing More Shoppers to Farmers Markets
Some farmers markets worry that an online platform will compete with in-person sales—but Farm Trader is built to drive traffic TO the markets, not away from them.
Many potential customers don’t attend farmers markets because they:
– Don’t want to get up Saturday morning
– Aren’t sure what’s available
– Think it’s easier to shop elsewhere
How Farm Trader Helps:
– We Market for You – Through SEO, social media, and direct outreach, we ensure more people find your farmers market and vendors when searching for local food.
– Customers Can Shop Before They Arrive – By seeing what’s available, customers are more likely to make the trip to the market.
– Convenience for Busy Shoppers – People who may have skipped the market can now pre-order and pick up their items, increasing overall sales.
Farm Trader acts as an extension of Farmers Markets, giving farmers more exposure and customers more reasons to shop local.
What Farmers Market Managers Should Know
Farm Trader is here to:
– Support vendors by helping them sell more
– Promote markets to a wider audience
– Make it easier for customers to shop local
When people search for farms, markets, or local food, we want to make sure they find YOUR market and YOUR farmers—so they come in person and keep supporting the local food system.
Farm Trader is a Resource
At the end of the day, Farm Trader is a tool for farmers and markets to grow together. By making it easier for vendors to stay organized, be seen, and attract new customers, we’re helping strengthen farmers markets—not replace them.
If you’re a farmers market vendor or manager, let’s work together to bring more sales, more customers, and more visibility to your farm and market.
Sign up for free today and start reaching more customers!
Let’s grow farmers markets together—online and in-person!
