What’s Happening
The Luke Bryan Farm Tour is back, bringing both live music and big impact to rural America. In partnership with Bayer, the Tour has now surpassed 10 million meals donated to Feeding America. At each stop, fans can bring non-perishable food to designated drop-off points in the parking areas. Donors also have the chance to win prizes like upgraded VIP tickets.
This year, Bayer has expanded the effort with a social media campaign. For every share of #HeresToTheFarmer, the company pledges additional meals, up to 1 million. The goal is to keep growing the donation program while celebrating the communities that host each farm concert.
Why Farms Are Excited
For farms, the Luke Bryan Farm Tour is more than music. The event shines a spotlight on agriculture, food insecurity, and the essential role farmers play in their communities. Local producers benefit from increased visibility when thousands of fans gather on their land. The concerts also highlight farming traditions and the challenges growers face today.
Farmers welcome the chance to host events that not only entertain but also emphasize the value of agriculture. By connecting fans with the land in such a direct way, the Tour creates energy and pride within farm communities.
How It Benefits Farming Communities
The Luke Bryan Farm Tour provides benefits that go beyond meals:
- Support for Food Banks: Donations and funds go directly to rural families in need.
- Community Pride: Hosting a stop puts local farms and towns in the national spotlight.
- Economic Boost: Concerts bring visitors, vendors, and media to rural areas, supporting local businesses.
- Awareness: Campaigns like #HeresToTheFarmer keep rural and farming issues in the public conversation long after the shows end.
What’s Next
Upcoming Luke Bryan Farm Tour stops include:
- Klondike Farms, Brooklyn, Wisconsin — Sept. 18
- Berning Family Farms, Prairie Grove, Illinois — Sept. 19
- Van Gilder Family Farm, Fowlerville, Michigan — Sept. 20
Each concert will continue donation efforts and highlight the partnership between Bayer, Feeding America, and rural farms.
Summary
The Luke Bryan Farm Tour has grown into more than a concert series. It has become a platform for giving back, raising awareness, and strengthening farming communities. With over 10 million meals already donated, the Tour continues to unite music, agriculture, and generosity in a way that benefits rural America.
